A Man for Some Seasons
Posted: January 13, 2014 Filed under: digital media | Tags: audience management, audio, browsing, content, sharing, walled-gardens Leave a commentA few words of wisdom inspired by the “Golden Globes.” First, a brief Madmen-esque story, perhaps apocryphal, but allegedly true:
Fifty-year-old adman sits down at the bar beside a very attractive woman roughly twenty years his junior. He is suave. He is charming. He is on the prowl. He is experienced at prowling. After some time it’s obvious things are going very well and they’re hitting it off. Suddenly, she looks down. At his wedding ring. “Oh! I see you’re married. Too bad. We were just beginning to get to know one another,” she says with a coquettish pout.
“This ol’ thing? It’s not like I’m a fanatic or anything,” he says, teeth gleaming, as he drops the ring in his pocket.
Some guys are just like that. Prey drive is foundational to their DNA. They won’t be broken. Save your breath to cool your soup.
In media, whether you call it ‘tilting at windmills’ or ‘pissing in the wind’ it seems to me there’s a lot of effort to stop that which cannot be stopped. Best case, this is an exercise in futility. Worst, it’s suicidal.
You can’t hold all your audience close all the time. Don’t even try. It’s not you. It’s them.
The season of ultimatums— “you can either have ___ or you can have me”– is decidedly over. Consumers know full well they can have both and then some.
“Or” is out. “And” is in. Way in.
Folks don’t watch TV or surf the web. They watch TV and surf the web (amongst other things.)
The Fifties are gone, folks. We’re with you (usually) and against you (occasionally.) Ask Chris Christie. We’re not lemmings. Blind devotion is in short supply and reserved for only the most sacred relationships. Most content creators and their audience don’t share that kind of primacy.
It seems to me that the media winners in 2014 and beyond will be those that swallow their jealousy and enter into more open relationships with more people, accepting them for who they are: mainly flawed, often promiscuous, attention deficit ravaged goobers. People.
Successful media publishers will utilize new technologies to extend their brands, reach, and business opportunities. Here I see a distinct advantage for audio. Audio was never the bell of the ball. It was happy for the time you spent with it. It always allowed you to see other things (like the road, your frying pan, your bedroom ceiling as you lay there counting sheep to name only a few.) You could talk over it without it or anyone else ever shushing you. With the rise of mobile as the primary listening device, audio’s now even more generous. Tucked away in your pocket it keeps you abreast of the news, plays the guilty pleasure tracks you don’t want others to hear, or keeps you putting one foot in front of the other on the treadmill. It’s always been a companion. Now it’s the coolest companion ever. It’s Cameron Diaz in There’s Something About Mary.
Of course, you should do as much as you can to be appealing. Craft your content like a Renaissance artisan. Make it portable, easily accessible and shareable. Leave room for comment and contributions from the peanut gallery—you never know where great ideas will come from, and pride of authorship is a powerful sharing motivator. Keep abreast of trends, but don’t chase. Most are ephemeral. Great content endures, riding above the churning waves of what’s fashionable this very moment. Breathe in through the nose and out through the mouth before charting a new course.
Do what you can to make them want you as much as you want them, but do render unto Caesar what is Caesar’s. You can’t be all things to all people. Don’t try.
Otherwise, you’re a raving Glenn Close in Fatal Attraction that simply “won’t be ignored.” That’s creepy, not sexy.
Find a middle-ground, a stasis, where mutually beneficial relationships flourish based on genuine shared interests and compatibility. Neediness is not charming devotion. It’s shabby desperation. Not sexy at all. There’s a time for The Onion and The Journal, Yo-Yo Ma and Yo La Tengo. Don’t make me choose because there is no choice. I choose both. Deal with it or be dealt with.
Don’t grip the reins too tight. Do your part and your audience will see you for what you are—an indispensible resource for what you do. They’ll come back soon enough even if they do stay out a bit late once and again. They always do.
Unless they’re mixed up with some bunny-boiler. Then it’s time to roll the credits.
Hear today. Gone tomorrow?
Posted: July 29, 2013 Filed under: Uncategorized | Tags: cloud, content, media Leave a comment“Let’s say the house was on fire or you were going to be buried or something. What’s the one thing you’d want to preserve?”
“Do you know something I don’t?” I joked, but it was a good question. Particularly for a 15-year old.
I thought about it. And thought about it some more. My mind played a bunch of non-specific film clips. The disconsolate Mom kneeling in the ashes of a charred baby album, face in hands. A wedding picture sucked up in a cyclone just seconds and inches from someone’s outstretched hand. A scrapbook soaked and stank on a muddy riverbed after the flood receded.
“I can’t think of anything,” I said honestly. Am I a heartless bastard? Do I lack emotional resonance? Perhaps.
I’m certainly a product of the age.
When I was fifteen I would have had many mementos to choose from. Partially, that’s teenage sentimentality and that feeling that everything was so very important. It’s also a byproduct of a different consciousness that’s been changed with the introduction of technology and the short shelf-life of most things. Back then stuff mattered. Physical stuff. To touch it. Smell it. Nearly everything was degrading from the moment you first beheld it. If not degrading, it certainly was changing. It was wrinkling, cracking, warping, rusting… Dying by another name. As a result you probably cherished it more. Little was truly disposable, but everything was only going to be with you for awhile at the same time. You had to make the most of your time together, you and your stuff, however long. In fact, in those days, every dog-ear, every scratch, every nick was “character.” Patina.
I had baseball cards. Shoe boxes and shoe boxes of baseball cards. I wasn’t one to put them in plastic sleeves inside three-ring binders. That was for the same kids that collected beetles. No, they were in no particular order but that’s not indicative of any neglect. Quite the contrary. Each of them, thousands ultimately, were reviewed and reviewed again, committed to memory like there’d be a test later. Oh the irony. If only actual test-prep came in the form of baseball cards. I might today be the doctor my mother always wanted me to be. When I turned about seventeen I sold them to some sleaze ball collector for a few hundred bucks. Not even a reach around. Sigh.
If I saw flames shooting out of my bedroom window at fifteen I would have gone for the baseball cards for sure.
Then there were records. Vinyl. More boxes equally stuffed in no particular order with hundreds and hundreds of records. Most of them were bought used and due to summer humidity or shoddy cardboard craftsmanship the covers were usually in some state of disintegration. I’d gingerly pull one out, throw it on, and then read the liner notes. Who engineered Sgt. Peppers? Geoff Emerick, dumbass. Don’t waste my time with child’s questions. Who were the horn players, the backup singers…all of it committed to memory. Again, why Calculus couldn’t be learned this way remains one of life’s great mysteries.
I definitely would have braved a crossfire hurricane to save my vinyl. Vinyl I gave away after college when it became apparent the CD was ‘way better.’
Just give me a minute…
Which brings us to the present. P
hotos? I can access them on my phone, iPad, laptop, home computer… They’re all in the cloud where presumably they’ll always be. If they were lost or stolen or otherwise destroyed, no problem. You can’t lose what you never really had.
The images will go on forever. The question is, were they ever really here?
Therein likes the dilemma.
My music? I have thousands albums-worth stored in the cloud where they were once stored in the closet. There’s nothing to burn. I don’t have them. I have access to them. Access whenever, wherever, however I choose. And it’s wonderful. Yet sometimes I wonder…
It’s good, right? Technology has made it possible for things to go on digitally where physical objects were once wrecked and ruined forever—gone when they were gone.
So why doesn’t it feel good?
This lightning storm
This tidal wave
This avalanche, I’m not afraid.
C’mon, c’mon no one can see me cry.
– REM “Imitation of Life”
I think people used to think that you got what you put into life. And what you got was real. Stuff. When you made partner you got the gold watch. You midlife crisis came with a convertible. When people asked for pictures of the grandkids you busted out your wallet for that one incomprehensibly bad picture with the polyester autumn backdrop.
Now we lease. Cars. Timeshares. Content.
Now we can access everything. And truly possess nothing.
Not to go all Buddhist on you but when you recognize that things will, never mind might, go away to the clouds and not come back in perfect replica from the cloud, you cherish them a bit more. You hold them more dear and more closely. You don’t multi-task as much. You focus intently. You value.
You run back into that house because your stuff’s not going up in cloud. It’s going up in smoke.
shift-control
Posted: February 12, 2012 Filed under: Uncategorized | Tags: access, content, distribution, mobile, technology 1 Comment
I’m lucky. I have two great kids. But they’re kids. Sometimes their minds take a step back just before their bodies take two steps forward. (I got a C+ in my one Education class, so I’m pretty qualified here.)
My son recently had such an episode. So we decided to put a moat around him—the old ‘put him on an island.’ No mobile, iPad, iPod, television, or computer– other than for schoolwork. Isolate him so he can think of his err in solitude. Sounded like a solid plan.
Useless. I checked in on his Facebook. Pretty active for someone without access to it. Maybe he’d discovered (or invented!) a literal form of cloud computing. What I do know is this: despite our worst intentions, life moved on fine for him– a bit less elegantly perhaps, but he was far from the monk’s incommunicado we were shooting for.
I felt like Wile E. Coyote. So close, yet so far.
The bottom line is, the genie is out of the bottle when it comes to content. In fact the genie has made the bottle her bitch for daring to think it was content itself. It isn’t.
Whether it’s the bad prose of a lovesick thirteen year old, the call to courage from a rebel leader on some chaotic front line, or a song the big labels didn’t think would climb the charts, it will find its mark as surely as if it was shot from Apollo’s bow. Every time.
You can restrict people’s movement but not their content, their communication. Jail them. Kill them. (Both of which I briefly considered) but their voice, their content, is completely fungible in a connected world. It slips passed any guard, under any door, out any window.
Iran “turned off the Internet” last week. Good luck with that. They can kill rebels, but they can’t quiet them. Technology now favors the many, not the one. Fortune once favored the puppeteer. Now she favors the wireless.

