How Not To Do It

Recently the building I work in was sold and another management company was brought in to operate it. Watching this transaction as both an insider, a tenant, and an outsider not overly emotionally involved in it has been nothing short of a revelation.

 

The former management was very “customer centric.” There was always security in the lobby that acted more like concierges than anything else. They knew virtually every tenant by name and greeted us enthusiastically every morning. The building maintenance guy was always available for any little thing that needed tending to. When our water cooler leaked through the ceiling of the tenants below no big deal was made, no fine levied, no shit given. It was just cleaned up and handled.

 

There’s a little gym that the building kept stocked with essential equipment (and they regularly solicited users for what constituted “essential” and made sure it was in stock). There was a nice cable TV to distract from the tedium and strain. There was a water cooler to keep hydrated.

 

Once a quarter the building even threw an ice cream social for all tenants.

 

Nothing was fancy or over the top. It was always just nice.

 

When I heard that the building was being sold I honestly didn’t think that much about it. Then I heard a new management firm was being hired and virtually all of the staff we had grown accustomed to would be gone. It was sad and disappointing, but things change and everyone moves on.

 

Now less than thirty days into the new regime, it’s clear that the owners and operators of the building are in collusion to write the definitive “How Not to Run Anything Properly” case study. Their policies toggle between indifferent and inept. I’ll be curious to see what the impacts will be. The market is very tight in the area, but there are many buildings going up in the tech boom of Boston’s waterfront. As supply increases I’ll be very keen to see if tenants leave or policies change. To me, that seems the inevitable race, the dynamic tension if you will.

 

Here are some of the highlights from the playbook:

watercooler

 

 

 

 

 

 

 

1. Take away things people already have.  The security that was here from 7am to 7pm every night? There is now, and only occasionally, a lone guard manning her post from 10ish to 3ish. Not exactly reassuring to a building filled with young women arriving early and staying late. The final piece d’ resistance? They took the water cooler out of the gym. That’s $50 dollars a month well saved. I’ll go long on their stock. I’m guessing the savings won’t be applied to incremental Rocky Road this quarter.

2. Get all the optics wrong. Everyone before wore some sort of uniform. Not only did it designate that they had a role in the building as opposed to someone just wandering around its halls, it also just lent an air of professionalism that I, for one, found nice and assuring. There were people minding the store. Now I only see one guy with well-worn Wranglers and keys jingling from his belt. I assume he works for the building. He’s never introduced himself nor been introduced by his management company. We’re on a first-name basis if his name is ‘Furtive Glance’ in amateur sign language.

3. Raise prices. This hasn’t happened yet but it undoubtedly will. It’s obvious through (lack of) word and deed that this is an investment to someone somewhere. Their calculus will go like this: whatever market conditions exist vis a vis quality of service or balance of supply versus demand, reflexively raise prices— preferably via certified mail.

 

I’m going to go back through all our touch points with customers to make sure we’re not touching them all the wrong ways in all the wrong spots.  Ham handed interactions, intentional or not, will be discussed around the water cooler. Even if you remove it.

 


Faulty Towers

Here’s what I recall– undoubtedly muddled-up in the intervening years.

It was a beautiful day. Sunny and warm. I sat in a corner office on the forty-second floor of the Hancock Tower in Back Bay, Boston. I typically got to work early, seven-thirtyish. In my mind the first plane hit the first tower around 8:30 or so.

My phone rang and it was Murph. He was calling me from a block away on Boylston Street.

“Did you hear a plane hit the World Trade Center?”

“No way,” I said without an iota of alarm. “Fucking dumbasses.”

We both laughed. All I could imagine was one of these little Cessna planes that gave wealthy tourists aerial views of the city had somehow failed to see the enormous tower due to pointing out Fulton’s Fish Market or some such. His little laugh told me he agreed. This was a sad accident for a handful of people, not a calamity in any wider sense.

I went back to work.

A little later the phone rang again. Murphy.

“Turn on the TV.”

I did. He knew that being in advertising we had televisions everywhere.

“Look at the size of that hole. Must be twenty floors.”

“What the fuck? How does a little plane do that much damage.”

You could see sheets of paper or something like that fluttering out the hole where the building’s exterior had been. I don’t really recall saying much more. We were both a bit stunned at the sight, but not overly concerned I wouldn’t say.

I walked across the hall to Tom Jump’s office.

“You hear about the plane hitting the World Trade Center? Turn on the TV.”

He did and we watched, looking at the huge hole that now had fire shooting from it amidst thick black smoke.

“How does a little prop plane do that kind of damage? It’s unreal.”

We both looked at the live footage and listened to the commentary which was equally at a loss for words, much less answers.

It feels like we were both quiet and contemplative– just watching and trying to figure it out.

Then, in my mind it was live but I’m sure it probably wasn’t, we watched the second plane hit.

This was no Cessna.

I think I stood up in alarm. We didn’t squeal or shout or anything. I think Tom may have put a hand over his mouth in shock.

For a half of a second I thought, what are the chances of two planes crashing into the same building on the same morning? I’ve always had a naive streak I try hard to conceal.

It only lasted a second. These weren’t accidents. Not sure what they are, but someone, some group, is intentionally flying planes into the World Trade Center.

Then I remember turning away from the television, which was toward the center of the building, and out Tom’s windows which, like mine, faced out over the harbor and toward the airport.

There, in the clear blue and cloudless sky, we looked out upon a line of three or four planes that appeared to be flying at exactly our “eye level” in a landing pattern for the airport. While in no way were they flying toward us, you couldn’t help but see just how easy it would be and what an incomprehensible feeling it must have been to look out your window and see a plane coming at you so fast and yet appearing so slow– like a Great White closing a lot of ground but seemingly in no hurry.

“Holy shit,” one of us said. I honestly don’t remember who. I have a decidedly third-person view of these minutes now. I’m watching me, not being me.

We had an office very near the WTC and my friend Mike Sheehan was there. I called his wife.

“I talked to him. He’s fine,” she said relieved yet not.

I don’t remember a lot of flying about in the office. I remember it as still and quiet. No hysterics. Very slow motion.

Then it seemed like everyone began to work it out at the same time. Me. Tom. Others in the office. The television news. This was an attack. A planned event. There are onside kicks and then there is this.

I remember years later watching a documentary about 9/11 from the perspective of just the air traffic controllers working at the time. I just remember one woman saying, to herself as much as anyone else, “Do you mean two separate planes hit the towers?” Later, this same woman, I think, would say, “There are more than two planes missing?”

Rather than condemn anyone’slennon-full lack of preparedness I have always felt a little comfort in it as strange as that seems. While I know it’s important to think along the lines of criminals and terrorists to remain one step ahead, I’m sort of pleased that such depravity couldn’t have even been conceived of by most of us. There was still some archetypal purity in us.

I’d seen enough. I got up and told everyone on my team to go home. I’m not sure if I was scared or just wanted to be with my family. Probably both. I can’t recall if we took the 42 flights of stairs or the elevators. I don’t know why we’d take the stairs as we were in no imminent danger, but I think we did. I might be confusing my preparation for an emergency evacuation with our actual “evacuation.”

I walked to the train station. Evidently I wasn’t the only one who wanted to go home. The Red Line was absolutely packed. It was relatively quiet. Then a murmur began to make its way through the train car like the wave. It was sort of like the “Telephone Game” where the message began to morph somewhere between Dorchester and Quincy.

Another plane had crashed.

“Do they mean the second one?” I asked the equally confused woman sitting next to me. She shrugged too.

They were talking about the Pentagon as it turns out.

When I got home to my wife, four year old and baby we all watched the TV as the puzzle would be put together.

I’ll never forget how that night we lied in bed with perfect silence except for what were clearly military jets zooming overhead.

That was the scary day. The next few days would be more like a bad sequel to a movie that held you rapt.

I think the following day the building was evacuated again due to some crank call.

The next day Murph and I were having lunch and a few pints at MJ O’Connors over in Park Plaza. We looked up at the little TV above the bar to see a huge crowd gathered around what was plainly the Hancock. We headed over. Authorities thought they had some bad guys holed up in the hotel across the street. There were cops and soldiers and you name it– even a little tank-like thing that must have been for explosives. We joined the crowd and watched what turned out to be one of a million false-alarms in the days that followed. It was like street performance.

Gradually things got back to normal. The new normal, anyway.

I think Murph and I were going on our annual golf trip on the one-year anniversary in 2002. Our wives protested, at least mine did, but not too loudly. Nobody really wanted to yield an inch to these thugs and bullies.

As I woke this morning I was amazed at how vividly some things came back while others were lost to shadows. It’s like a scar that’s faded over time. Part of the permanent record, but pushed down and covered over by fresher wounds.


Hear today. Gone tomorrow?

“Let’s say the house was on fire or you were going to be buried or something. What’s the one thing you’d want to preserve?”

 

“Do you know something I don’t?” I joked, but it was a good question. Particularly for a 15-year old.

 

I thought about it. And thought about it some more. My mind played a bunch of non-specific film clips. The disconsolate Mom kneeling in the ashes of a charred baby album, face in hands. A wedding picture sucked up in a cyclone just seconds and inches from someone’s outstretched hand. A scrapbook soaked and stank on a muddy riverbed after the flood receded.

 

“I can’t think of anything,” I said honestly. Am I a heartless bastard? Do I lack emotional resonance? Perhaps.

 

I’m certainly a product of the age.

 

When I was fifteen I would have had many mementos to choose from. Partially, that’s teenage sentimentality and that feeling that everything was so very important. It’s also a byproduct of a different consciousness that’s been changed with the introduction of technology and the short shelf-life of most things. Back then stuff mattered. Physical stuff. To touch it. Smell it.  Nearly everything was degrading from the moment you first beheld it. If not degrading, it certainly was changing. It was wrinkling, cracking, warping, rusting… Dying by another name. As a result you probably cherished it more. Little was truly disposable, but everything was only going to be with you for awhile at the same time. You had to make the most of your time together, you and your stuff, however long.  In fact, in those days, every dog-ear, every scratch, every nick was “character.” Patina.

 

I had baseball cards. Shoe boxes and shoe boxes of baseball cards. I wasn’t one to put them in plastic sleeves inside three-ring binders. That was for the same kids that collected beetles. No, they were in no particular order but that’s not indicative of any neglect. Quite the contrary. Each of them, thousands ultimately, were reviewed and reviewed again, committed to memory like there’d be a test later. Oh the irony. If only actual test-prep came in the form of baseball cards. I might today be the doctor my mother always wanted me to be. When I turned about seventeen I sold them to some sleaze ball collector for a few hundred bucks. Not even a reach around. Sigh.

 

If I saw flames shooting out of my bedroom window at fifteen I would have gone for the baseball cards for sure.

 

Then there were records. Vinyl. More boxes equally stuffed in no particular order with hundreds and hundreds of records. Most of them were bought used and due to summer humidity or shoddy cardboard craftsmanship the covers were usually in some state of disintegration. I’d gingerly pull one out, throw it on, and then read the liner notes. Who engineered Sgt. Peppers? Geoff Emerick, dumbass. Don’t waste my time with child’s questions. Who were the horn players, the backup singers…all of it committed to memory. Again, why Calculus couldn’t be learned this way remains one of life’s great mysteries.

 

I definitely would have braved a crossfire hurricane to save my vinyl. Vinyl I gave away after college when it became apparent the CD was ‘way better.’

 

Just give me a minute…

 

Which brings us to the present. Pimageshotos? I can access them on my phone, iPad, laptop, home computer… They’re all in the cloud where presumably they’ll always be. If they were lost or stolen or otherwise destroyed, no problem. You can’t lose what you never really had.

 

The images will go on forever. The question is, were they ever really here?

 

Therein likes the dilemma.

 

My music? I have thousands albums-worth stored in the cloud where they were once stored in the closet. There’s nothing to burn. I don’t have them. I have access to them. Access whenever, wherever, however I choose. And it’s wonderful. Yet sometimes I wonder…

 

It’s good, right? Technology has made it possible for things to go on digitally where physical objects were once wrecked and ruined forever—gone when they were gone.

 

So why doesn’t it feel good?

 

This lightning storm

This tidal wave

This avalanche, I’m not afraid.

C’mon, c’mon no one can see me cry.

          – REM “Imitation of Life”

 

I think people used to think that you got what you put into life. And what you got was real. Stuff. When you made partner you got the gold watch. You midlife crisis came with a convertible. When people asked for pictures of the grandkids you busted out your wallet for that one incomprehensibly bad picture with the polyester autumn backdrop.

 

Now we lease. Cars. Timeshares. Content.

 

Now we can access everything. And truly possess nothing.

 

Not to go all Buddhist on you but when you recognize that things will, never mind might, go away to the clouds and not come back in perfect replica from the cloud, you cherish them a bit more. You hold them more dear and more closely. You don’t multi-task as much. You focus intently. You value.

 

You run back into that house because your stuff’s not going up in cloud. It’s going up in smoke.


The Life of Brian

I remember attending a memorial service in college for a classmate who had died over break. The priest was so joyous. This was a great day! It was time to rejoice! To celebrate!

I wanted to do something very unholy with his hap-hap-happy exclamation points of expression. All I felt was sad and angry and thought he was conning us into feeling something different.

Twenty-five years or so on I still feel the same. I’m angry for a life snuffed too soon. But mainly I’m sad. I’m sad for Jacque, Colin and Lizzie. I’m sad for Gene, Joyce, and Kate. I’m sad for the Murphys, McMullens, Runfolas, Urinyis, Taylors…who orbited around the nucleus and center of gravitational pull that was Brian. In his family, among friends and even coworkers, Brian was the glue that brought people together and held them there. The proverbial straw that stirs the drink.

I’m sorry for the neighborhood kids who lost a piece of their youth. For the older ones and parents who saw the night falling but not for Brian. If it were an option, many would gladly trade places, I know.

Sorry for Brian Kick who was not like a brother to Brian but a brother in full.980376_10201452656257171_1826826656_o

For friends from high school and college who have been pushed from joyous dimly lit pubs of memory and into the cold bright light of adult reality.

I feel badly for his friends from New York whose stories of salad days surviving on forty dollars a week will never be recalled as fondly. I hope some day they will. I was in and out of that chapter of his life but know it was where much of the man he became started.

And I feel particularly bad for his many friends in Boston and his new hometown of Needham. It was only through them that Brian was able to move beyond his daily, nearly constant longing for Buffalo. In this regard, Brian was a big, hairy salmon always looking for the brook to Buffalo. His friends and neighbors in Needham let him enjoy enjoy where he was without forgetting where he was from.

Surprising no one, I feel badly for myself most. I’ll miss what we did and what we had yet to do. So much in both directions.

But twenty-five years on on even the greyest and dankest of mornings I sort of get what that priest was talking about those many years ago.

Slow learner.

I feel kind of happy underneath it all. Happy for proms and pranks. Happy for manhattans and Manhattan. Happy for times that felt big even in the moment and smaller ones that only feel big today.

When Karen went into labor with Delaney, Brian and Jacque were there to watch Kevin.

I guess we’ve come full circle. We’ll now be there to watch his family for him. Rather, with him.

Ah, the Life of Brian. A life in full, however brief.

*****

 

Addendum: I wrote this piece a year ago the morning after Brian’s funeral. Yesterday, I made this video as a sort of accompanying piece.


Of Mentors and Mentos

I was incredulous. It went against every B-school rule.

“Why don’t you find his replacement first, then fire him so there’s no client disruption?” I asked.

“Because I would never want that done to me.”

That’s Mike Sheehan.

Mike’s a great writer. A legend. He’s won every award there is to win. Multiple times. But honestly, there are lots of great writers — some even better. But there’s no better guy.

The genius of his copy was in his targeting. It wasn’t for the coastal cognoscenti. Mike always sided with “the people we fly over” as most of his peers (but seldom his equals) liked to say. It certainly wasn’t for the industry insiders or their award shows.

It’s never been about the trappings. Mike’s always had a genius for finding that middle that hits us all. Not the average. The middle. The human bit that makes everyone nod unconsciously at his work. He knows what makes people tick.

The long and short of it.

The long and short of it.

Long after I had tired of agency life and it had tired of me, Mike pressed on, indefatigable. That’s because he always held it in proper perspective. It was a means to an end not an end to itself as nearly everyone else in the business held it to be. It was just a way to connect with people by helping them with a problem. It didn’t matter the client — from McDonald’s to John Hancock Life Insurance. They were all looking to talk to real people. That’s who Mike is and the people he knows.

As the agency uniform “evolved” from Brooks Brothers to Comme des Garcons to True Religion, Mike’s always been LL Bean. Just a kid from Weymouth with a horrific accent after two Screwdrivers — his limit.

He got a Mercedes sedan once. Had it a couple weeks. Then it was gone, replaced by yet another GMC Suburban. While Mike’s a very big guy, he’s never been larger than life.

And yet Secretary of State John Kerry called to congratulate him when he announced that he was stepping away from the limelight he never craved and seldom stood in anyway, passing the baton as the next CEO of Hill Holliday to the

eminently qualified Karen Kaplan. Kerry wanted to know if Mike ever considered politics. I laughed. He should do it though. He’d be a great politician. He doesn’t have a political bone in his body. Just flesh and bone.

I fear I’ve said too much. He’ll hate it and tell me so. But it needed to be said. He’s never wanted to be famous. He wanted his clients’ brands to be famous. More than that, he wanted his clients as people to be successful in business and in life.

As Mike succeeded the Don Draper generation, I hope the next generation that succeeds him keeps the compass, not the watch.

Timex. And a cheap one at that.


Start the Presses!

This past week’s events provided more questions than answers for me. Some things will almost certainly be iconized for eternity as a question mark however much “evidence” is amassed in the intervening months and years.

 

Some things did come into sharper focus.

 

NCIS is a show, not an apprenticeship.

I would have bet my bottom dollar that this whole incident was perpetrated by some guy named Toby or something similar from Wyoming or any of the other lower 48. It felt relatively amateurish in its execution. I read online that its timing mirrored closely to other domestic terrorist events like Waco and Oklahoma City. It was Patriots’ Day (a perfect photo-negative springboard for twisted minds of actual anti-patriots). It was Tax Day.

 

So when I went online like so many millions and saw this photo on 4chan, the crowdsourced photo site which was attempting to crack the case in real-time, I thought: “bingo.” Goofy looking white guy. Who holds a backpack like that?

SxEK5lS

Case closed. Except it wasn’t. We still don’t know most of the details, but it seems clear that the perps are not McVeigh wannabes. Or this unfortunate guy who’s probably a history teacher somewhere.

 

I was wrong. You know why? I don’t know diddly about crime solving. My only experience with police work came as a seventeen year old in college. Suffice it to say I was not on the solving end of the equation. Then, like this week, the real pros quickly sussed out what was what.

 

Speaking of which…

 

Journalism will never be the same.

 

While I wasn’t a crime fighter, I was a journalism major. In watching the coverage of this spectacle, I was shocked by just how bad so much of it was. I think I know why. It’s a chicken and egg dilemma. Social media puts information out globally in real time. Some of this turns out to be fact. Much of it turns out to be decidedly not. So it’s understandable that professional journalists don’t want to be in the awkward position of being on-air and scooped repeatedly by some wannabe Jimmy Olsen from Jamaica Plain. Confirming things two hours after the rest of America has read the tweet is deflating. This journalistic race to keep up and keep relevant leads to IDing one of the terrorists as the missing Brown University student. We now know that’s patently false.

 

It’s not bad enough for that kid’s parents that he’s missing. Now he’s alive but a despised terrorist accused on a global basis. Then he’s missing again. Just imagine. I can’t.

 

In the most humbling gaffe, CNN reported that they had it on high authority that the suspects are “dark skinned.” It was the journalistic equivalent of the cable company saying they’ll be over between 8am and 4pm. Totally useless. And inexcusable. People are on high alert already. Now we just casually throw it out there that anyone without Irish pallor is a prime suspect? Not good. Not smart. Not journalism.

 

I’m going to hold the NY Post off to the side. I think CNN and most of the other coverage I got it wrong because the were sloppy and skipped steps in the process to try to keep up. The Post, as always, knew what it was doing, knew it was wrong, and did in anyway. That’s not journalism and the less said about the Post the better.

 

The double-edged sword.

 

Social media enabled by technology undoubtedly played a role in apprehending a vile murderer yesterday. That’s great. In fact, authorities are to be commended on leaning into it rather than fighting against it as has happened so often in the past. They in effect deputized a whole city to tighten the net on this criminal. It worked.

 

But in the same way that booze can take ideas conceived in the heart and usher them directly to the mouth (and sometimes the loins in the most unfortunate cases) without running them through the gristmill of the brain, social media short circuited the journalistic process. It took whispers and gave them a microphone without benefit of editing, fact-checking, moral debate, or just letting them breathe a minute so they can be examined and reflected on.

 

The Boston Globe is up for sale largely because its printing presses belong in a history museum not a modern media organization. But in the time it took took typesetters, illustrators, and pressmen to get all the news that’s fit to print off the presses and into an audience’s hot little hands, real journalist pros had ample time to make absolutely sure they had it right more often than not and that it was being expressed succinctly, clearly, and and accurately. I don’t think it’s any coincidence that Globe journalists get high marks for their coverage.


Maybe we don’t need presses. But we do need time. Time allows for curation. And curation is the filter that separates the Brown student from the white noise.


(Dis)(Re)connect

I think this whole mess is about connections or our lack thereof. I also believe that connections are our salvation. But real ones. Not IP ones. Not iConnections.

The only way you could do something like what happened at the marathon is if you viewed all those bystanders as separate and apart from you. At this point whether “you” is a person, a group of people, a nation or a region is unclear. But I’m sure “you” feel disconnected. Otherwise you’d be blowing up yourself, right?

On a macro level I think that since the harmonic convergence of the 60s the world is now retreating back into our respective corners. Turns out love is not, in fact, all we need. Seems we need stuff, wealth, power, guns and devices. Lots and lots of devices.

The Us vs. Them that’s playing out on the global stage is mutated a bit on smaller scale. It’s not Us vs. Them but Me and You. It’s less sinister and corrosive but no less dangerous. Whereas Us vs. Them (UvT moving forward) frequently takes the form of aggression towards our neighbors, MaY takes the form of regression. It’s a retreat into our shells. Our heads ensconced in headphones and soon Google Glasses if Satan is real as I strongly suspect, we plug into our vWorlds and disconnect from our real ones. Sorry, the real one. We all come at it differently, but there’s just one. And we share it.
isolation
I see tweets and headlines today about “What can Tech do in response to yesterday’s bombing?” or godforbid “What can advertising do…?”

Nothing.

I take it back. There is something.

Lay down your weapons. We can’t app or advertise our way out of this jam. Don’t push the quick fix. These will be the hard yards. This is the proverbial crawl through glass. We have to actually do something. Not talk about doing something. Not create a “something experience”. There is no app for this.

It’s not about starting a movement. It’s about moving. Action.

And real discussion. We obviously need to find out who did this and handle our business there. But there’s a million or more right behind them. That’s one place I agree with Gun nuts. If you take an AK away bad guys will come up with something else to murder and maim. That’s sadly true. We are obligated to make it harder, however, but it’s a fair point. Guns do kill people but it really is true that it’s actually people that kill people.

And so people have to start talking to people again. In the pubs. In the coffee shops. At soccer games. In the lunch room.  Around the dinner table. Disconnect the devices and reconnect with our fellow humans.

Gawker.com will still be there when we get back. The question is will our first-person interactions make third-person social voyeurism less appealing.

I guess we’ll have to google that bridge when we come to it.

(Yes, I’m aware I’m delivering this sermon via blog. Boston wasn’t built in a day. But it was blown up on one.)


Heel Thyself

British boxer Curtis Woodhouse recently showed up at the house of some guy who’d been running his mouth about him on Twitter. Suffice it to say, there’ll be no more sucker punches from that guy.

It got me to thinking.

I don’t know about you, but I can sing like a motherfucker in the shower. Just the other day I brought myself to tears (or was it the shampoo?) with a plaintive version of Drive-by Truckers’ “You’ve Got Another.” In the shower I am Sam Cooke, Eddie Vedder, Howlin’ Wolf– blessed with golden shower pipes. (Wait. What?)

In the shower I’m not in the suburbs. I’m playing Carnegie Hall. I’m at Red Rocks. I’m at CBGB. I’m pitch-perfect and they love it!

 

Here’s the thing. In reality I’m in none of those places. I’m in the shower. I’m in my own head. I hear me with my mind, not my ears. Why am I not in those places really? I’m definitely ballless and probably talentless in the singing department. I get ‘stage fright’ in public bathrooms. I don’t want to know what the real thing is like.

I don’t sing in public because I fear ridicule and a lifetime of embarrassment for me, my family, and my pets. Some people call this “social equilibrium.”  It’s an affirmative form of peer pressure.

Social Media has little of that. In fact, I think Social Media is becoming a great big shower stage. Twitter has become the Hollywood Bowl. Facebook is Madison Square Garden. Blogs, like this very one, are those great little clubs every town cherishes– the Continental in Buffalo, the Green Mill in Chicago… Places where you “play” for somewhere between handfuls and dozens of people who are mostly there just to get shitfaced.

I give massive credit to the folks who do it. They’re putting themselves out there. But let’s tone down the Rock ‘n’ Roll act a bit. It’s all getting a bit sharply worded, a bit too pointed, a bit too inflammatory for me. It’s kind of the equivalent of talking shit to someone behind bars. It’s easy. There’s no fear of reprisals. If you look, many if not most personal blogs have no response mechanism. Facebook and Twitter have that, of course, but there’s no law requiring you use it.  You have the mic and you can really lean into it and give them the show they’ve come to see (in your mind).

As a consequence, you have a lot of folks who do the equivalent of yelling “Fire” in a theater that they’re not sitting in. They do it to stir people up, to get a reaction. That’s cool, but take it for what it is– provocation. Don’t get me wrong. I’m Irish. I love a good dustup. But this isn’t really that. It takes two to tango and usually these tweakers are either too spineless or intellectually flabby to really lock horns. They hit and run.

And they can. Your online you may or may not line up with your offline (aka—flesh and blood) you. You throw something out there and people may or may not ever see it. It’s literary littering on an empty street where you’re not likely to be recognized. You wouldn’t do it if it was going to be on the six o’clock news (remember that?), the front page of the newspaper your neighbors read every day, or, God-forbid, delivered by you in front of the congregation you so dutifully attend each and every week without fail. You wouldn’t do it because you’d own it. You’d own the sentiment. You’d own the consequences. You’d own the addition it made to people’s perception of you.

Social Media seems to be different. Maybe we’d like it to be. Maybe it’s where the kids that had sand kicked in their faces seek retribution. Maybe it’s where real-life sinners can pretend to be saints. Usually, though, it’s the opposite of that. It’s where people who are pretending to be saints in their real lives flex their genuinely demonic muscle. It’s where they can say what’s really on their minds without too many people noticing (except their likeminded followers) or tracking it all the way back from the virtual world to the physical. If that does happen, they can, and do, always brush it off that it was an off-the-cuff comment made hastily, taken out of context, and blown out of proportion. Usually that suffices.

I’m not advocating transparency of online identities. We can’t make dialog mandatory. People are free to say and “be” whatever they choose in Social Media. It’s unvetted. It’s unregulated. It’s unreal. What we can do is call a spade a spade. We can make sure folks’ online crocodile mouths line up with their real world canary asses. Like Curtis did. We can slip a real microphone into their shower (and a recorder too) so they and the whole world can hear what their little Johnny Rotten routine really sounds like.

Maybe then they’ll turn the amp down from ‘eleven’ before they’re counted out.


Cry Wolf

Like the face of God, a high June sun, or Olivia Wilde, some things are too overwhelming and shine too brightly to behold directly.

 

So we turn away.

 

Similarly, the same is often true in the negative. At the top of that list for me is Sandy Hook. The topic is so big is should be written about but so big that it could not be. That it happened. How it happened. What’s happened in its wake. What has not.

 

But sooner or later stuff has to be dealt with. It’s emotional whack-a-mole. Maybe not today and maybe not tomorrow, but it will raise its head somewhere sometime. This is the inherent flaw in the compartmentalization strategy so many of us employ. You may sleep softly in the master suite of the mind, but the bomb detonating in the basement will kill you just the same.

 

I first got to know “Jack” about four years ago when he was two or three. I don’t know why I put his name in quotes. His name is actually Jack. I’m not feeling very creative. But let’s call his dad “Maurice.” Maurice, or ‘Mo’ as I’ll call him moving forward, and I worked together.

 

Mo had a charmingly infuriating ritual of Skyping with Jack every afternoon.

 

Without headphones.

 

We all braced ourselves each afternoon like it was a train rumbling by on schedule. It was to be endured, not indulged.

 

“How was your day?”

-Gooooood!

“Are you listening to Mommy?”

-Noooooo!

“OK, I’ll see you at suppertime when I get home.”

-Mac ‘n’ Cheeeeeeese!

 

You get the point.

 

Every so often I’d photobomb their Skypes with hilarious two-fingered bunny ears over Mo’s head or funny faces with oddly juxtaposed arched eyebrow and droopy mouth. Again, hilarious.

 

Then I started to just set my chin just above Mo’s head and talk to Jack myself. We’d talk about candy, dolls (this is the subject of a separate post), lacrosse… Whatever came to mind. Sure, the genius of creating brilliant, optimized, interruptive marking innovation was derailed, but I liked it despite its lack of real purpose or substance.

 

Mo eventually left the company to pursue fame and fortune elsewhere. I was happy for him. He was taking his shot. But I was sad for me. Afternoons were eerily quiet and filled with the kind of business patter that makes real people want to eat bees rather than listen to another tortuous minute of it.

 

Maybe six months ago I met up with Mo and Jack at my son’s lacrosse game in their town. Jack’s eyes were wide at the size and speed of the eighth graders. His ears perked up with every crunching pad-on-pad hit and all the bawdy sideline banter (contrary to popular belief, seventh and eighth grade is where language development really occurs).

 

Jack had fun and I had fun watching him have fun. I was happy my son was *big* now to little kids but a little misty that he wasn’t wide-eyed like that any more himself and never would be again.

 

(Why didn’t we do the Skype equivalent when he was that age? Page one another perhaps?)

 

Mo and I are in touch all the time– usually a snarky text or profanity-laced voicemail at the office. Sometimes we get together for a drink and talk about old times, current times, kids and wives, mutual friends…with a pinch of deeper water sprinkled in with the Johnny Black (him, not me. I’m bourbon all the way.)

 

I rang him up yesterday. Sounded like the same old Mo.

 

“What’s up?”

“Not much. What’s up with you?”

“Not much. You traveling this week?”

“No. I’m in town. Actually I’m at the hospital.”

“Finally getting snipped?”

“No. Jack just got out of surgery. He had a tumor removed from his spine. We’ll know if it’s cancerous or benign in a few days.”

 

I’m immediately transported back. I’m at Logan airport just getting off a flight from Montreal. Really, though, I’m in the basement. As I get off the plane I notice on the CNN monitor news crews outside what looks like a school. My first thought is some Emo kid has had enough again and some town is going to be missing its middle linebacker this season. As if high schooler on high schoolericide barely warrants Wolf Blitzer any more. I walked right on past and to the parking garage.

 

I briefly thought about throwing NPR on to see what was going on but instead chose my “Cold as Balls” Spotify playlist. I got home to my pretty cushy suburb whistling Beck’s “Cold Brains” and thinking ‘What’s a dipshit like me doing in a place like this?’, pleased. But there was a little whisper between the notes– a little voice that wanted me to see what the hell Wolf was talking about.

wolf-blitzer-work-final copy

Twenty-something dead. Children. Little children. Stories of mothers and sons, brothers and fathers were swirling. Checking twitter only exacerbated the complete and utter overload.

 

Brain…shutting…down.

 

Sound became echoey. The picture got fuzzy. I wasn’t passing out. I was passing in. Come get me when Colbert comes on shouted the Medulla Oblongata. (Actually, I don’t think it does that but conjuring up the various parts of the brain is an excellent diversion from the actual, stark matter at hand.)

 

See what I did there? Another lock on the basement door.

 

Parents dropped their kids off, babies really, for school and lots of them are still waiting to pick them up from the dismissal line.

 

That. Just. Happened.

 

So as Jack convalesces while his parents and family wring their hands I’m left to think of the black holes of the mind where things go in but never come out. Our psychic cellars.

 

I don’t mean to get all Steven Covey on you because I’m not Mormon and have much better hair, but exactly what does it take to put first things first? At what point do we stop tweeting, surfing, posting and blogging (cue ironic snicker) long enough to get our heads out of our virtual lives to stick both feet in our actual ones?

 

If you think your iPhone4 glass is fragile, you’re missing the larger point.

 

As for Jack, he’ll be fine. I know it without knowing it. As the Cardinals convene to discuss succession plans and cessation plans, Jack to me is the real essence of Faith. Belief without proof. Jack will be out there with pads on in a few months and making noise of his own. I have faith.

 

So, my advice is less Words with Friends and more words with friends– preferably in person.

 

And clean out that basement now. Don’t wait until Wolf is at your door.

 

 


Just like Lewis and Clark

Jerry Lewis and Clark Griswold.

I’m surviving Nemo like the early American settlers.  I’m blogging on my iPad. Listening to my “Bourbon” playlist on Spotify. By streaming my iPhone to my Jambox.

It’s been 24 hours with no power or heat. The kids made igloos but soon retreated to the warmth and comfort of their Netflix accounts on their school-issued iPads. Sacajawea did the very same I’m sure.

I have about an eighty foot tree down in the yard. I needed to tune-up my chainsaw. I pulled up a how-to on YouTube and quickly had that sucker reduced to Lincoln logs.

There’s been an all-out driving ban since yesterday afternoon, so when it lifted I hit Yelp to see if any bars were open in the area. I mean restaurants.

Listening to another epic Mayor Mumbles presser via NPR on my tunein app. Half a million or so without power until tomorrow afternoon at the earliest. Text from the electric co is even more pessimistic. I can track their progress on my mobile. Or lack thereof.

Better hunker down. At sun up it’s a couple of javas in my plunger then fire up the Big Green Egg to make some homemade biscuits to go with some poached eggs. Only two though. My fitbit says I haven’t hit my calories burned goal since this whole nightmare began.

I’ve always idolized Earnest Shackleton. Now I know how he must have felt. When faced with seemingly insurmountable danger it really is only the bravest and most resourceful that survive to tell the tale (on WordPress.)